Nonprofit Survival Tips - How To Turn Your Emails Into an schooling & Fundraising machine

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You can't turn on a radio or Tv, read a newspaper or magazine, or even "surf" the internet without being bombarded with messages about how bad the cheaper is and the implications of this on all of us, our businesses, and communities. Most Nonprofits, and their supporters that I speak with, tell me they are truly struggling to raise funds. In this article I share a quick and easy way for Nonprofits and their supporters to turn one of the most ordinarily used tools in today's internet world into a noteworthy education, information, and fundraising machine.

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One of the most ubiquitous and frequently used communication tools applied by technology-based cultures is email. Rarely a day goes by that I don't send and receive scores of them. For Nonprofits, this daily email traffic provides a passive, but powerful, chance to deliver on-going facts about the organization's mission, progress, and needs and, just as importantly, can be used as an ever present way for supporters to be inspired to immediately donate.

Take advantage of the power of the P.S.

P.S. Stands for Post Script and most of us have seen these ordinarily settled further messages posted after the main body of copy on letters and emails. Study has shown that 79% of all people who open mail will read the P.S. First - before reading anything else in the letter or any other part of the message. Nonprofits can capitalize on this phenomenon by placing extra P.S.'s on emails to originate an on-going study and donation tool.

Just ensue this uncomplicated 3 Step process

Step #1- Whenever appropriate, all the time place a P.S. On your emails. The vast majority of readers will, at the very least, read it. Getting a reader's concentration is all the time the first step.

Step #2 - Think of the P.S. Like a headline for an article or newspaper - the best the headline, the more likely what you've written will be read by a larger percentage of people.

Step #3 - Put a hyperlink in the P.S. Directing the reader to a Web page where they will either be further educated about your organization, can donate to your efforts, or preferably both.

This last step is key! Be sure to send anything who clicks on the link to a page where they are both educated and informed and can immediately donate. (If you don't have a best option, Nonprofits can link to the "Donation" or "Contribution" page on their Web site. More technologically savvy organizations might think creating their own landing pages or join Make The divergence Network as a Free entry-level Nonprofit member and have the P.S. Link to one of your Wishes.

Here's an example using Make The divergence Network Nonprofit Member A Window between Worlds:

P.S. - Will you help a child survivor [http://www.mtdn.com/wish.aspx?id=219] of domestic abuse truly heal?

If you set in motion this link, you will see it takes you to a Wish Page specifically created by A Window between Worlds that educates, provides multi-media options to tell the story of their need, gives you an immediate way to donate, and even provides a place to show donors and visitors the results of their giving.

And the best thing is, you never force the reader to view your request. They must set in motion the activation of the link on their own volition and, if you keep the Wishes and facts fresh, valuable, and useful, your readers to want to view your P.S links and occasionally donate or even pass your invite on to others. That's a lot of "bang for your buck" for using one tiny P.S.!

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