Fundraising is Everyone's firm - 5 Activities to improve revenue Before Year's End

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The past few weeks I have received several calls from not-for-profit leaders implicated about their fundraising efforts for the rest of 2008. Many seem to be in a panic mode, due to the current economic situation.

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President Franklin D. Roosevelt said, "The only thing we have to fear, is fear itself". So now is the time to be pro-active. We most take time to look considered at our amelioration work and take decisive, positive performance for remainder of the year.

1. Develop a list of your 100 largest private donors and sense them immediately. A phone call and a personal visit work best. Remind them of the great work you do, and how you value their support. Remain positive and don't coming with a "tin-cup" in hand. Ask them for supplementary retain for the remainder of the year. If you don't ask, you won't get!

2. Ask your Board to provide a list of citizen they personally know. The Board members are your ambassadors to the community. Now is the time for them to provide supplementary names to be contacted. If you would like a copy of the Who Do I Know account that I use in my workshops, just send an email to me at tom@notforprofitsuccess.com and I will abruptly respond.

3. Don't forget "lapsed" donors. Use you data base to originate a description of 100 previous donors who have not sent a gift in over two years. Reach out to them and renew your relationship. Now is a good time to ask them back and find out why they have stopped their donation. Pay special attention to those who use to give a gift of 0 or more. A personal phone call would be most appropriate.

4. Follow-up with any pending funding requests. Have you submitted proposals to any corporation, foundations or sponsors and still waiting a reply? A follow-up phone call will give you the chance to stay in sense and remind the funder of the how your programs fulfill their foresight and mission.

5. Reveal your expenses. Remember I said, "enhance revenue". Trimming expenses does that. Take the time to search for what limited extras you have that you could do without. We get comfortable with so many things that come to be favorable for us. It may not be a lot, but costs mount up. Here is a short list of "convenient" expenses that I have found are often opportunities for savings.

o How are you buying office supplies? Do you panic when you find you have run out of something or do you considered plan and shop for the best price? What are you spending on such extras as bottled water?

o Who is well reading and benefiting from all the pro magazines, newsletters and publications you receive? And if you are getting multiple copies could you reduce the amount by sharing? While you are at it, when was the last time you went through those stacks of publications and threw away the old ones?

o What savings would you incur if you raised the deductible on your health insurance? I have found that this can be met with some resistance from you employees, but in the long run benefits them and the organization.

o When was the last time you took a look at your Internet victualer and website expenses? If it has been a while, there are all sorts of saving opportunities available.

© 2008 Tom Schweizer

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